淮阴工学院学报

随着数字影音技术的不断发展与下放，我国虚拟偶像综艺节目已成为当前视听娱乐领域新质生产力的重要代表之一。初期以嘉宾形式参与演出，后演变为专属概念综艺节目，并最终在多元化平台上崭露头角。中国虚拟偶像综艺节目基于拟态构建和互动共情两个理论框架，实现了虚拟形象拟态与真实情感传达的有机融合，并且通过人格化角色塑造、沉浸式世界观构建以及多层次叙事策略打造了超现实的拟态环境；另外借助多符号文化表达、跨次元互动创新以及社群化情感共振机制建立了受众的情感认同模式。这种新式媒体注重文化环境塑造以及互文特性，开辟了文化生产的新形态，也为数字时代的情感传播机制研究提供了参考案例。

With the continuous development and democratization of digital audio-visual technology,virtual idol variety shows in China have emerged as a significant representative of new quality productive forces in the field of audio-visual entertainment. These shows have evolved from initial guest appearances to dedicated conceptual programs,eventually gaining prominence across diverse platforms. Grounded in the theoretical frameworks of mimetic construction and interactive empathy,Chinese virtual idol variety shows achieve an organic integration of virtual image mimesis and authentic emotional communication. Through personalized character creation,immersive world-view construction,and multi-layered narrative strategies,they create a surreal mimetic environment. Additionally,they establish a model of emotional identification for audiences via multi-signifying cultural expressions,cross-dimensional interactive innovations,and community-based emotional resonance mechanisms. This new form of media emphasizes cultural environment shaping and inter-media features,pioneering a novel paradigm in cultural production and providing theoretical reference for research on emotional communication mechanisms in the digital age.